smp is an independent creative marketing agency with over 30 years experience of delivering award-winning multi-disciplined campaigns. Our offer is straightforward. We help you sell more.

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We won seven medals, the Consumer Award and the big one - Agency of the Year!

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Discover the power of 'We'...

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How we got British women to join Batiste’s Dry Shampoo revolution!

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We unleashed the Bavaria Human Vending Machine on an unsuspecting public

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Billy Boy condom campaign was ‘Bang On’…

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Another Award Winning Year!

- Wednesday, June 19th, 2013

We are...

…an independent creative marketing agency with 30 years experience of delivering award-winning multi-disciplined campaigns. We blend inspirational strategic thinking with brilliant creative solutions to help you sell more.

We believe in collaboration (don’t worry, that doesn’t mean you have to make the tea). We love to work alongside our clients, combining our passion, creativity and expertise with their goals and aspirations to build successful campaigns together. By working together we can achieve amazing things; we call it ‘the power of We’.

We have worked with some of the world’s greatest brands and have delivered brand activation for clients in over 170 retailers, across 40+ countries worldwide. Nothing makes us happier than the ‘ker-ching’ sound when our clients make a sale.

Brilliant creative solutions
to help you sell more.

Awards cabinet On the lookout for talent Where to find us Latest news

Path-to-Sale

It doesn't matter how effective your shopper activity is, if your product isn't available in the right retail channels you will have wasted your time and money. So getting the support of the trade is vital for success. We start by really getting to know the retailer - what makes them tick, their aspirations for your category and how it fits in with their bigger picture. Then we make them really happy by showing them what role your brand can play in fulfilling their goals. For example, growing their share of the category, generating traffic, improving conversion or increasing basket value.

Tools...

Our team has over 400 years of combined experience (you'd never know to look at us - it's amazing what good skincare can do). We've used this expertise to develop a range of valuable Path-to-Sale tools which ensure your product is represented in a way that drives the best value to the retailer.

What is the E-Learning Platform?

We work with many clients to create Sales Associate Training Programmes and increasingly we've seen a need for more cost effective solutions. Our award-winning e-Learning Platform is a fun, interactive online training programme which really engages Sales Associates.

What are the benefits?

Cost effective training and Sales Associates delivering the perfect pitch for your brand.

What is Open Door?

Open Door is a proven methodology that helps you win new retailer business. It's a value-based sell-in technique that challenges the traditional price led trading negotiation to drive product distribution and customer recruitment.

What are the benefits?

By approaching retail with a value-based partnership proposition, manufacturers are in a greater position to develop stronger trade relations and maximise sales.

By combining our Value & Barrier Analysis, Touch Point Planning tool (see Path-to-Purchase) and Open Door techniques we create a systematic approach to winning retailer business. This allows us to develop intelligent value-based sell-in strategies and communication; built around mutually beneficial solutions for both brand and retailer.

What is S.I.R?

S.I.R. (or Strategic Importance Ranking to give it its full title) is a method of evaluating the strategic importance of regions, channels and retailers for a brand. It assesses various criteria to help determine the levels of investment and support required.

What are the benefits?

This is particularly important for new brands entering a market sector as it helps to prioritise limited funds. It has also been a powerful tool for more mature brands to prioritise next stage growth.

What is Space Planning?

We use specialist software to help optimise fixtures. Our Space Planning recommendations drive key retailer metrics with a focus on return-on-space.

What is the benefit?

Increased return on space.

What is the Staff Training Planner?

The Staff Trainer Planner is an analysis tool to understand the needs of the frontline staff, identify the knowledge required and the best way to engage staff and shoppers. As well as product knowledge it identifies the sales techniques that would improve their performance.

What are the benefits?

As a structured way of understanding the needs of store associates it is a systematic way of developing the content for training, and therefore ensures that training programmes have real value.

What is Value & Barrier Analysis?

This tool analyses the different influences on the retailer's decision making process and identifies what the retailer values in your particular sector, including what triggers retailers to adopt brands and ways to optimise the value at point of sale to gain their support.

What are the benefits?

This allows us to develop intelligent, value-based sell-in strategies built around retailer requirements to gain ranging and display.

We can help you sell more by building sell-in strategies that influence retailers to range your brand and by persuading shoppers to buy them, using a unique approach and a set of tools that deliver results.

Path-to- Sale:

We help you sell more by creating compelling sell-in and sell-through strategies that influence retail buyers to range your products on-line and in-store. It always pays to play nicely with the trade!

Path-to-Purchase:

We help you sell more by identifying and optimising communication at key touchpoints, motivating shoppers to seek out and purchase your brand. If we've done a good job, shoppers will smile when they think of you!

Path-to-Purchase

Shoppers are a sophisticated and savvy bunch. Successful Shopper Marketing identifies and overcomes all the potential ‘bumps and barriers’ to purchase. It uses these key insights into buying behavior to maximise opportunities to engage with shoppers and influence their choices. In short, our job is to make it easy for them to buy.

The magic ingredient to all shopper communication is a compelling and memorable creative solution that builds not just sales, but the relationship between brand and shopper, bringing shoppers back to a brand again and again.

Tools...

Ready for the science bit? Our Path-to-Purchase tools provide clear actionable insights which allow us to identify the best time and place to motivate shoppers and influence their purchase behavior (that perfect moment when they reach for their purse, wallet… or mobile).

What is the Experiential ROI tool?

This tool allows us to predict the return on investment from Experiential activity. It uses normative data to assess the effect of different types of experiential activity upon reach, engagement, sales and long-term customer profitability.

What are the benefits?

We use this tool to ensure your budgets are maximised. We then use our post-experiential research tool to verify and measure the actual effect compared with the predicted effect.

What is Journey Analysis?

We use research and insight to analyse the shopper journey from awareness of need, consideration of options, conversion/purchase decision to post-purchase advocacy. We identify any potential road blocks on their journey and develop creative on and off line solutions to overcome them.

What is PromoSignature?

smp co-sponsored the PromoFutures study by Future Foundation, which identified eight PromoType segments of different promotional behaviour. Our PromoSignature tool then uses these segments to highlight the promotional behaviour of your Shoppers. Are they more likely to be Expert Promotion Users or Patient Collectors? Get in touch and we'll help you find out: welisten@smp.uk.com.

What are the benefits?

This powerful tool gives us invaluable guidance on the best types of promotions to use to achieve desired objectives with a brand's target audience: PromoSignatures White Paper (430 KB pdf).

What is the Promotional Evaluation Model?

The Promotional Evaluation Model (PEM) monitors, quantifies and analyses the impact of promotional activity.

What are the benefits?

A deeper insight into the true effectiveness of your promotion to inform future activity.

What is the Shopper ROI tool?

Our unique Shopper ROI tool allows us to predict how much sales revenue and profit can be expected from different types of Shopper Marketing activities.

What are the benefits?

Effective and efficient budget management.

What is Touchpoint Analysis?

We analyse touchpoints along the Path-to-Purchase to identify key opportunities to communicate and influence the shopper journey from sofa to sale. It also examines different journeys within stores, whether physical or virtual.

What are the benefits?

By combining our Shopper Journey Analysis and Touchpoints Analysis we gain valuable insights into shopper behaviour. These become the foundation of a plan to disrupt, engage and educate shoppers at the most relevant points along the Path-to-Purchase.

We provide…

Shopper Marketing

We understand shoppers - how they think, feel and act at all stages of the purchase journey, from sofa to sale. We use these insights to develop clear and effective communications, both on and offline, to ensure they choose your brand over your competition.

Promotional Marketing

We know exactly how to create stand-out promotions that jump off the shelf and out-of-the-screen, exciting and rewarding shoppers for their purchase and enhancing your brand presence, wherever they shop.

Experiential Marketing

We use a variety of tactics, from multi-sensory experiences to more straightforward sampling campaigns to engage, excite and delight shoppers. Our aim is to develop strong shopper relationships that positively reflect your brand and influence purchase behaviour.

Channel Marketing

We offer key insights into how to engage the channel, turn product presentations into key listings, convert sales associates into brand advocates and optimise your representation in e-tail and retail.

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It takes careful thought and insight to truly understand how shoppers perceive your brand. We leverage industry leading planning tools and interrogate key data sets to derive compelling insights that form the basis of intelligent strategic recommendations. A little clever goes a long way.

A brilliant creative idea combined with an intelligent strategy can deliver truly exceptional results. It’s the big ideas – those eureka moments - that have the power to engage, excite, educate and influence. Yes, they win us the odd award or two but more importantly, they excite shoppers enough to choose you over your competitors.

Meticulous organisation, phenomenal attention to detail and a can-do attitude are what we live by (you should see our tidy desks). We hand-pick the team best suited to you and your business and we believe in ‘the power of We’ – collaborating with you at every stage to ensure we deliver on time, on budget and on brand.

smp don’t leave anything to chance (even our tea is made to a Pantone reference!). We use a range of bespoke tools and processes to plan every campaign ensuring we deliver against our objectives. We then evaluate campaigns carefully gleaning key learnings and insights which we can utilise in your future projects.

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Brilliant creative solutions
to help you sell more.